Free Passes to TruckWorld

TruckWorld 2008 is coming up next month and like most industry people, we'll be there. We've got a booth in Hall 5 by the classic truck showcase, and I'm really looking forward to the event.

Since the TruckWorld organizers encourage exhibitors to pass out badges to staff and customers, we're going to be providing complimentary badges to all of our customers. If you're an existing customer (or you've been talking to us about signing up) you'll see more information shortly.

We're providing badges for the 'primary contacts' at each customer (generally the manager who pays the bills or administers the system), but this got me thinking - why not provide badges for all the drivers as well?

In fact, if you're a trucking company exhibiting at TruckWorld, why not provide badges for all your drivers?

For drivers, TruckWorld is like a big toy store and I know thousands of driver will be wandering the halls during the 3 days it runs. As a carrier, you can save those drivers some time (and a couple of bucks) by ordering the badge for them. Not all of them will take advantage and attend, but that's not important. What's important is the gesture. If you ordered badges for every driver in your fleet (without them having to ask), you'd demonstrate that you're thinking about them and want to make it easy for them to get involved. Some would take you up on it, some wouldn't. But it's one of those "investment in the emotional bank account" things that creates goodwill and helps improve the overall team dynamic. Plus, it's very simple to do.

So, with that in mind, I'll go a step further. If you're not exhibiting at TruckWorld, but would still like to order badges for all your drivers, let me know and we'll do it for you. Send me a list of names and we'll register them for badges. As simple as that.